I recently started a new project re-working my wife’s web presence which has required a lot of video encoding for the web as she makes TV commercials.
I have used Expression Encoder 2 previously but now armed with Expression Encoder 3 and my new i7 processor and 12Gb ram running Windows 7 I was looking forward to the task.
Some of my objectives were as follows:
- Small file size.
- Meeting the wife’s quality standards.
- Meta tagging.
- Fast encoding.
- Excellent sound quality and synched.
- Runs in QuickTime and Windows Media Player.
Point number 5 above was important as I had previously had issues with the sound not being in synch with the video but I am not sure if this was the software or my previous hardware.
The results were excellent.
- The files sizes were reduced from around 35Mb for a 30 second ad to 4Mb when encoding as H.264 for video and AAC-LC for audio without any tweaking of the settings at all. I did a few previous tests on some much larger files and was managing to get 100Mb files down to around 10Mb.
- The quality of both the video and sound got the stamp of approval from the boss.
- The Meta Tagging feature of the videos was very easy to do in Expression 3 and important for SEO purposes.
- Fast? Wow, like really fast. This is no doubt the core i7 and 12Gb of ram kicking in. Encoding a 35Mb file down to 4Mb took 20 seconds.
- No problems at all with the sound being in synch with the video I am happy to report and the sound quality was excellent.
- Once again no problems here either as QuickTime and Windows Media Player both support H.264.
And here we have one of the results. The Old El Paso Stand-n-Stuff ad that is so popular it has it’s own Fan Page on Facebook. Enjoy!