Do you find those little Ads on the side of your Facebook page really annoying. I mean who clicks on those things? Do I really care that “The Godfather is Waiting” according to Mafia Wars, do I want to “Learn Biblical Hebrew”? maybe one day, do I want to “Giddyup at Farmville”, I don’t think so.

So why oh why must we endure these Ads on Facebook? Well for starters they gotta make some money somehow so we can all Poke each other on the internet and after all they are shelling out $130,000,000 for a new data centre so we can continue Poking each other well in to the One-ders. Secondly, they work.

I did a little experiment recently to promote the BondiGeek Fan Page so read on if you want to find out more

Placing an Ad on Facebook is very easy (which is a good thing) and it involves the following 3 steps:

  1. Create your ad
  2. Target your audience
  3. Select your pricing model

Step 1Step 2Step 3
Facebook Ad Step 1Facebook Ad Step 2Facebook Ad Step 3
Once you have placed your Ad it will appear on the right of the Facebook page and the frequency of which it does will depend on how much you are willing to pay.

There are 2 pricing models you can select from:

  1. CPM – Pay for Impressions: This pricing model is based on the number of times your ad is shown and you can set an amount that you are willing to bid per 1000 impressions. Depending on how much you are willing to bid will determine the frequency with which your ad is shown.
  2. CPC – Pay for Clicks: This pricing model let you set a target of how many clicks you want to try and achieve per day based on your daily budget and the cost per click you set. I prefer this model as I know clearly when my target has been achieved and it is getting those clicks that I want. However, this could result in less clicks than I might have achieved by using CPM. A risk I am willing to take for a known quantity.

How successful can I expect to be with my Ad campaign?

Well my results so far have very good indeed. 27% of my clicks have turned in to conversions. By conversion I mean that 27% of the people that have clicked on my Ad have joined the BondiGeek Fan Page.

Monitoring your results is nicely presented on the Facebook Ad site and you can see the results of my first Ad campaign below:

Facebook Ad Stats

Now this isn’t as advanced as Google Adwords when it comes to placing Ads but I do like it. It is very easy to use and the results are easy to monitor. In addition it has the added benefit of having a knock-on effect when people click through to your Ads.

If a person clicks on your Ad and becomes a Fan of your page then you get the added benefit of all their friends seeing the update that they have become a fan. These are the types of conversions that will encourage others to become a Fan as well.

Advertising – it really does work.