On the dawn of my birthday I find myself sitting on a houseboat on the Hawksbury River in NSW reading the Australian Newspaper. Not in the standard broadsheet format though, covering my fingers in ink which is one of my pet peeves. I think I was traumatized at an early age when I used to deliver papers.

No, I am reading the Australian on my iPad. Having had this beast for 2 months now I continue to have a love/hate relationship with it due to the lack of Flash but I do like the content I can get on it and the addition of the Australian is welcome.

I am glad they have finally released the iPad in Australia as I was starting to feel like a freak every time I pulled it out of my bag in Sydney.

Anyway, on to the Australian. Like the New York Times the paper is very well laid out and very easy to read. It’s nice and compact being squeezed in to the iPad screen but this feels to me like a very natural size. I like it, I like it a lot.

The Australian

The one thing that concerns me though is are they trying to get people hooked on the Australian digital edition now with the initial price of $3.99 and no mention of recurring charges. Will I find to my horror after getting used to reading it on the iPad that in a months time it will cost 0.99c/day to read it? If they keep the price low, like $1/week I would be tempted. Anything above that….forget it.

Now I admit they are providing a good service and I am willing to pay for that. But, with the newspaper going digital the savings to the company (no paper or delivery costs anymore, no wastage to be factored in) will be enormous and that saving must be passed on to the customer as well. I know IT staff also need to be paid but even that cost will not be enormous. All the content will no doubt already be in digital format for printing the hardcopy edition so it’s not like there will be any massive data duplication.

So Mr Australian publisher, if you are listening, I really like what you have done, I like what you have to offer content wise but if you want me as a digital customer then you have got to keep the price fair. Corporate greed does not make good press these days so please, you need to take the morale high ground here and give all Australians a fair go.

BondiGeek

Anyway, on to the Australian. Like the New York Times the paper is very well laid out and very easy to read. It’s nice and compact being squeezed in to the iPad screen but this feels to me like a very natural size. I like it, I like it a lot.

The Australian

The one thing that concerns me though is are they trying to get people hooked on the Australian digital edition now with the initial price of $3.99 and no mention of recurring charges. Will I find to my horror after getting used to reading it on the iPad that in a months time it will cost 0.99c/day to read it? If they keep the price low, like $1/week I would be tempted. Anything above that, forget it.

Now I admit they are providing a good service and I am willing to pay for that. But, with the newspaper going digital the savings to the company (no paper or delivery costs anymore, no wastage to be factored in) will be enormous and that saving must be passed on to the customer as well. I know IT staff also need to be paid but even that cost will not be enormous. All the content will no doubt already be in digital format for printing the hardcopy edition so it’s not like there will be any massive data duplication.

So Mr Australian publisher, if you are listening, I really like what you have done, I like what you gave to offer content wise but if you want me as a digital customer then you have got to keep the price cheap. It’s not just about big corporations getting richer these days and lining your pockets, you need to the morale high ground here and give all Australians a fair go.

BondiGeek